What Is The Difference Between Marketing And Advertising: Things You Need To Know
If you are in the business industry, whether you’re a regular employee or a CEO, it is a must that you understand the difference between marketing and advertising. These two terms are often interchangeable in the business industry even if there is a thin line of...
Today’s Most Popular Social Media
Social media is the most popular means of staying connected with people online. This is why there are so many different social networking sites. As a matter of fact, building your social media presence can take a whole lot of time given the number of different...
Your Website Needs SEO Promotions
Promoting your blog comes down to two simple steps: Paid advertising or search-engine optimization(SEO) A good amount of SEO lets your blog appear more naturally on a search engine, instead of feeling forced like an ad. SEO can be done by yourself, but there’s no...
Business Video Marketing Is A Must!
If you are not using business video marketing yet, then you are truly missing out on a lot of wonderful opportunities for your business. Most experts say that video marketing is the best way to market any business. Perhaps you told yourself that online marketing...
Advertising News You Can Use Part 1: How the SEO experts can work for you
The New SEO Experts Google's most recent updates to its algorithms have shifted the focus from massive link building practices, keyword stuffing and other SEO black hat tricks (popular with page rank manipulators before the updates) to user experience and social media...
Stand out from the Crowd with Advertising Agency CastleCS
What makes a great advertising agency? As a Vancouver advertising agency, CastleCS is always on the lookout for fresh ways to advertise and market not just our clients, but our own advertising agency as well. Introducing our most recent advertising solution: CastleCS...
Rotten Apples: Marketing Tips from Apple’s Recent Blunder
Your Marketing Tip of the Day Apple Computers recently aired a series of 3 commercials that highlighted the Apple Genius Bar - in other words, Apple's client-focused culture and one of the most often-cited reasons individuals prefer Apple over the competition: the...
Marketing Tips: Why Your Business Needs Social Media Marketing
Do You Know the Power of Social Media Marketing? Vancouver Advertising Agency CastleCS does and we would love to share with you a few facts that might change your opinion on the efficacy of social media marketing. If you have relied on traditional print and digital...
Ask an Advertising and Marketing Expert: Your Questions Answered (Part 3)
What Are You Doing to Effectively Market Your Business? What is Search Engine Marketing? Why should my business get a Facebook Account? What is Direct Mail Marketing? You have all the questions, we have all the answers. Welcome to the third edition of the “CastleCS...
The Benefits of Using Video Marketing for Business
Video Marketing can Increase your Revenue and More! As a video company in Vancouver, CastleCS is a strong advocate of using effective video marketing to promote our clients' business, goals and services to customers and potential customers. Video has become an...