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Promoting your blog comes down to two simple steps:

  • Paid advertising or search-engine optimization(SEO)
  • A good amount of SEO lets your blog appear more naturally on a search engine, instead of feeling forced like an ad.

SEO can be done by yourself, but there’s no recipe for a perfect strategy, if it’s left in the hands of someone who doesn’t know what they’re doing, you could suffer more than you gain..

So how do you tell if your SEO strategy is not working?

Low traffic
The best and most obvious way to determine how successful your SEO strategy is.
More traffic is the main goal when it comes to SEO, so if you’re lacking in that department, you might need to step up your game.

Slow Growth
You could have a decent amount of traffic, and then hit a plateau. If your numbers aren’t rising, or if they’re growing at a snail’s pace, take a look at your SEO.

High Bounce Rate

This is a term for when people come to your site, and then leave quickly.
Why would they do this? Well, it usually happen when they don’t find what they’re looking for. Maybe they didn’t like your design and layout. This isn’t so much about the content of your site, but about what kind of audience your keywords are bringing in.

An effective SEO is the greatest foundation of any website. SEO is all about raising the right kind of traffic to your site, which in turn raises awareness which then raises your sales. If you’re suffering from any of these warning signs, CastleCS can provide a consultation on how to improve online presence.