Ask a Marketing & Advertising Expert: Your Questions Answered (Part 2!)
Do You Have Marketing Questions? What is Search Engine Marketing? Why should my business get a Facebook Account? What is Direct Mail Marketing? You have all the questions, we have all the answers. Here's the second edition of the “CastleCS Ask an Expert” blog series,...
Ask a Marketing & Advertising Expert: Your Questions Answered (Part 1!)
What is Search Engine Marketing? Why should my business get a Facebook Account? What is Direct Mail Marketing? You have all the questions, we have all the answers. Welcome to the first edition of the "CastleCS Ask an Expert" blog series, where we regularly feature...
Google Places Replaced by Google+ Pages. Good News?
Google Places - a cornerstone of crucial SEO, social media management and reputation management for businesses - has been officially replaced by Google+ Local Pages, an extension of the Google+ Pages. How will it affect your business? Google+ Local pages include a...
Are You Smart about Your Business?
Are You Having the Right Conversations with your Customers? At its core, all marketing and advertising are part of a conversation. Granted, sometimes that conversation is very short and sweet. Other times, it’s an informative discussion. Mostly, it’s somewhere in...
Bike to Work Week – How are You Being Green?
At Vancouver marketing and advertising agency CastleCS, we do our very best to keep our office green and eco-friendly as part of our commitment to the Vancouver community and our commitment to keeping our planet healthy for now and future generations. As such, we're...
Gift Ideas for Mom on Mother’s Day
Looking to make a good impression on Mother's Day on your mom or your mother-in-law? Let the Vancouver marketing and advertising agency CastleCS - experts in making a good impression - help you out with choosing the perfect gift for mom this Mother's Day. Skip the...
Celebrate Health with the Vancouver Sun Run
The very first Vancouver Sun Run took place in 1987 and since then, thousands of contestants and volunteers have gathered in Downtown Vancouver to celebrate health and run (or walk) 10 kilometres through beautiful Vancouver. The 2012 Vancouver Sun Run is set to begin...
Don’t Let Your Business Sink like the Titanic
April 14, 2012 marks the 100 year anniversary of the sinking of the Titanic, then the world's largest passenger ship, and while the Titanic may have been a trans-Atlantic ship that tragically sank after an impact with an iceberg, it was also something else. The...
Fool Your Competition, Not Yourself – Business Smarts from CastleCS
April Fools Day is almost here and whether you have a prank all planned out or whether you're sitting this April Fools Day out, one thing's for sure: Business isn't a joke, and to be successful in a hyper-competitive market, business leaders need to know how to...
5 Reasons Why Your Smartest Competitors Avoid “Do it Yourself” Advertising and Marketing
We live in a Do-it-Yourself (DIY) business world. And for some things, that’s great. Just not for marketing and advertising. That’s because, for countless businesses – including those we work with every day – the DIY approach didn’t lead to ROI. Instead, it led to...