April 14, 2012 marks the 100 year anniversary of the sinking of the Titanic, then the world’s largest passenger ship, and while the Titanic may have been a trans-Atlantic ship that tragically sank after an impact with an iceberg, it was also something else.
The Titanic, at its core, was a business venture.
A business venture that utterly failed – however, and it wasn’t the only business that sank:
- Ford nearly sunk in 1928, when the company’s ‘captain’, Henry Ford, refused to update his Model T ford and provide customers with an exciting, new product. Ford’s competitors, on the other hand, were smoothly navigating the new waters of the auto industry and claiming of all Ford’s clients.
- Energy company Enron – named by Fortune Magazine as America’s Most Innovative Company for 6 consecutive years – experienced heavy financial losses but instead of coming clean about it, they forged ahead and met their own iceberg: customer distrust. Enron quickly went out of business after that.
- IBM paid Microsoft a one-time fee to design an operating system yet overlooked the legalities and struck their own business iceberg when Microsoft became popular and started selling to IBM’s competitors.
What can you learn from these business blunders?
How to avoid the Business Icebergs that could sink your Business.
In today’s business-shark infested waters, your business needs to be THE business that makes it through safely and effectively. Learn how to communicate with your customers through top-of-mind brand marketing solutions, exciting advertising solutions targeted at potential and current customers and cutting-edge marketing solutions that speak to today’s on-the-go clients.
And that’s just the tip of the iceberg.
Are You Worried about your Business sinking like the Titanic in today’s hyper-competitive market?
Don’t be! Let Vancouver-based marketing and advertising agency CastleCS be your life boat. We are a full service marketing company that can help you navigate around the business icebergs that could sink your business.
Contact CastleCS today for your FREE no-obligation consultation and learn why CastleCS is the marketing partner you KEEP.
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