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Featured Articles
Our Top 7 Internet Marketing Trends in 2011
At CastleCS, we’re happy to say that 2011 was a banner year business-wise, and that’s because we were able to elevate our clients’ businesses to the next level, and create the High Performance Environment (HPE) they need, want and deserve. 2011 was also a year of...
Web Design 101: Determining Your Website Effectiveness
Did you know that companies now sell the majority of their products on their website rather than in-store? Or that the most common way for a company to be discovered by potential clients is through online research? Now is truly the best time to discover your website...
Best Ways to Ring in the New Year
New Year is a time to celebrate your accomplishments over the past twelve months and look forward to all the adventures and challenges of the next twelve. Brought to you by the marketing experts at CastleCS, here are the best ways to ring in the New Year in Vancouver...
Best Places to Take a Dip on January 1, 2012
Dive into 2012 with a splash this year, literally! Since 1920, Vancouverites have been celebrating the New Year with "The Polar Bear Swim", a tradition that few have dared to try. The event typically takes place at 2:30pm on the first day of each new year. Dramatic...
Best Gifts You Should’ve Received This Christmas
The marketing team at CastleCS have created a top 5 list of gifts you should have received this Christmas (but probably didn't). We like to think of it as your wishlist starter kit for next year. Enjoy! 1. World Travels Map Commemorate all your trips with a beautiful...
Creating A Global Brand for Your Local Business
A global brand is defined as a "name, term, sign, symbol or design, or a combination [thereof] intended to identify the goods and services of one seller or group of sellers around the world”. (Source: American Marketing Association). A successful global brand will...
Integrated Marketing Strategy meets Social Responsibility: Making the Cause for Cause Marketing
These days, you need to engage in “Cause Marketing” so that your prospects and customers can clearly see that: • Your business is committed to specific causes and initiatives • Your business is proud of this fact and wants everyone to know • When people do business...
Unique Gifts Your Mom Will Love
Moms are notoriously difficult to shop for, but CastleCS has made it easier than ever with our guide to the unique gifts that mom will love this Christmas season, including: iConvert Instant Slide & Negative Scanner Family photos stuck in the past? Give mom the...
Best Hostess or Host Thank You Gifts
Make a memorable impression with these top 5 gifts that are sure to delight your hostess, brought to you by the expert marketing team at CastleCS. Olive Oil Olive oil is essential in any kitchen so for a gift that will keep on giving, purchase a bottle of authentic...
Best Turkey Dinners You Don’t Have to Cook
If you want to just enjoy the holiday season and avoid the hassle of preparing a gourmet Christmas dinner, the gourmands at CastleCS have just the thing for you: a ready-to-order turkey meal with all the trimmings. Order, Pick Up, Enjoy Stock Up in Vancouver offers a...