A global brand is defined as a “name, term, sign, symbol or design, or a combination [thereof] intended to identify the goods and services of one seller or group of sellers around the world”. (Source: American Marketing Association).
A successful global brand will increase awareness of your product(s), attract potential clients, foster trust with your current clients and clearly communicate to your audience services and goods offered.
CastleCS works to create a global brand for your company (designed with your target market in mind) to be integrated across all platforms, including logo, slogan and copy content for websites, blogs and other online social media. CastleCS works to:
● Target each appropriate international marketplace for your brand
● Conduct surveys to understand the wants/needs/consumer trends in each country you wish to enter
● Uncover the process for efficiently increasing brand awareness in the target country
● Understand specific categories and product niche placements for your product and global brand
● Research how your brand may be interpreted in a specific country or language
Make CastleCS your marketing and communications systems partner and set yourself apart from your competition with a recognizable global brand for your local business.