These days, you need to engage in “Cause Marketing” so that your prospects and customers can clearly see that:
• Your business is committed to specific causes and initiatives
• Your business is proud of this fact and wants everyone to know
• When people do business with your company, they’re also making a difference
Generally, there are 6 steps that lead to effective and beneficial Cause Marketing:
➤ Cause Marketing Step 1: Believe in what you’re doing.
Identify a cause, or causes, that resonate on a meaningful level with your entire staff. When people believe in something, they not only enjoy it more (even when it’s difficult and challenging), but they achieve better results.
➤ Cause Marketing Step 2: Align a cause with your organization.
Strategically aligning yourself with a cause not only helps it “make more sense” to your employees, but it also helps your patients, clients and customers grasp why you’ve chosen that particular cause.
➤ Cause Marketing Step 3: Think outside the wallet.
When it comes to making your Cause Marketing commitments, explore ways that you can give your time, knowledge, or some other non-financial contribution.
➤ Cause Marketing Step 4: Cross promote.
The group(s) that you associate with have their own marketing channels and tactics, and you certainly want to be part of that.
➤ Cause Marketing Step 5: Formalize the campaign.
You want to formalize your campaign and treat it with the same professional attention that you do any other serious marketing initiative.
➤ Cause Marketing Step 6: Get the expert help you need.
Partner with an Integrated Marketing Firm who can help you achieve your Cause Marketing goals for today’s consumers, and ensure that you create – and reap – the benefits that come from your worthy efforts.
Read the Complete Article…
Explore all 6 steps in-depth and learn how to create GREAT Cause Marketing that benefits everyone: the people you help, the staff you inspire, and indeed, your bottom line. Click here to read the full article.