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Blogging is a great way for your business to attract potential customers and keep actual customers. With engaging and interactive content, you can increase traffic to your website and collect valuable data from your customers and would-be customers. However, you can’t...

A company with high brand recognition has strong, memorable keywords and themes across all marketing outlets (blog, website, offline content, etc.). When you stop to think about brands you remember, what instantly comes to mind? Is it MacDonald's Golden Arches?...

One of the most important things whenever you have a date - whether it's a personal romantic date or a business meeting - is your demeanour, your appearance and your attitude; in sum, the first impression you make on someone, but as the saying goes, you never get a...

Iconic brands are brands that are just that - icons for businesses that are recognizable, pervasive and - most importantly - persuasive. They're like the banners of old that proclaim you King or Queen of you Business and strike fear in the hearts of your competitors....

Your business is your business - and nobody knows how to run your business better than you do: you know how to motivate your partners and employees, you know how to get a high return on investment, you know what it takes to succeed in a competitive market that's...

If you take away the millions and billions of dollars in ROI and revenue, consumer behaviour and feedback, and the state of the Stock Exchange and the economy at large, business mergers are relationships at heart - and like all relationships, they require a lot of...

Search Engine Optimization is a multi-disciplinary skill. It requires creativity and technical knowledge to be profitable. If you want your business to do well in search engine rankings, Pro SEO is key: understanding website design (aesthetic and programming),...

The typical cost of a Super Bowl commercial that airs during the Big Game can average between $3-$4 million dollars - and that's a lot of money for just the cost of placement of a video that isn't guaranteed to increase product sales. In fact, experts say that while...

The Super Bowl isn't just a popular sports event, it's a business, and here's how the Super Bowl sponsors use Integrated Marketing Strategies to ensure their ROI and ratings. 1. Social Media  You can follow NFL Super Bowl news on Twitter and Facebook and keep up to...

Super Bowl Commercial Spots are one of the most coveted spots in advertising. Here are CastleCS's Best and Worst Commercials in Super Bowl History in terms of marketing.   Best Super Bowl Commercials  #1. The Force: Volkswagen Super Bowl Commercial  The 2011...