Iconic brands are brands that are just that - icons for businesses that are recognizable, pervasive and - most importantly - persuasive. They're like the banners of old that proclaim you King or Queen of you Business and strike fear in the hearts of your competitors....

Your business is your business - and nobody knows how to run your business better than you do: you know how to motivate your partners and employees, you know how to get a high return on investment, you know what it takes to succeed in a competitive market that's...

If you take away the millions and billions of dollars in ROI and revenue, consumer behaviour and feedback, and the state of the Stock Exchange and the economy at large, business mergers are relationships at heart - and like all relationships, they require a lot of...

Search Engine Optimization is a multi-disciplinary skill. It requires creativity and technical knowledge to be profitable. If you want your business to do well in search engine rankings, Pro SEO is key: understanding website design (aesthetic and programming),...

The typical cost of a Super Bowl commercial that airs during the Big Game can average between $3-$4 million dollars - and that's a lot of money for just the cost of placement of a video that isn't guaranteed to increase product sales. In fact, experts say that while...

The Super Bowl isn't just a popular sports event, it's a business, and here's how the Super Bowl sponsors use Integrated Marketing Strategies to ensure their ROI and ratings. 1. Social Media  You can follow NFL Super Bowl news on Twitter and Facebook and keep up to...

Super Bowl Commercial Spots are one of the most coveted spots in advertising. Here are CastleCS's Best and Worst Commercials in Super Bowl History in terms of marketing.   Best Super Bowl Commercials  #1. The Force: Volkswagen Super Bowl Commercial  The 2011...

Super Bowl Commercials that featured a new way of doing things gained - and kept - the attention of viewers for months on end, increasing brand awareness and potential sales. The marketing experts at CastleCS took a look at some of the most iconic Super Bowl...

Happy Lunar New Year from the marketing experts at CastleCS! According to the Chinese Calendar, it's the start of the year 4709 but whether it's 4709 or 2012 for you, the Lunar New Year on February 23 marks the beginning of the Year of the Water Dragon,...

Whether you're a gourmand or just want to enjoy a taste of Vancouver's finest cuisine with friends, Dine Out Vancouver is the culinary celebration of the year. Ongoing from Jan. 20th to Feb 5th, Dine Out Vancouver offers you 17 days of deliciousness. If you're a...