by Lauren Barker | Aug 17, 2016 | Blog
NewsJacking: The process of leveraging trending news to elevate your brand’s message. Unless you’ve been living under a digital rock, you’ve probably heard of the term ‘NewsJacking’ by now – and if you haven’t, let us lay it out for you. NewsJacking is...
by Lauren Barker | Aug 16, 2016 | Blog
It’s that time of year again, and by that, we mean the time of year when Facebook start to roll out a few unexpected changes. We want to make you guys aware that these changes are directed towards users news feed rankings, which henceforth will begin to favour posts...
by Lauren Barker | Aug 11, 2016 | Blog
CHALK IT UP TO GOOD VISUALS Street Art: Embrace the concrete jungle, because urban marketing is quickly becoming a fun and popular way to advertise. Let’s be real here, we all get sick of being bombarded with the same commercials repeating themselves all but every 2...
by Lauren Barker | Aug 9, 2016 | Blog
Video Content Marketing was made for Snapchat. A good, polished video is great, but a raw, unedited story is the way to make a connection last. At the risk of admitting we’re all fan-girl / guys, let’s just focus on the celebrities we follow for a moment. In the...
by Lauren Barker | Aug 5, 2016 | Blog
AAAAAND IN THE BLUE CORNER Grab your popcorn, guys – because the virtual gauntlet has just been cast. Recently, Snapchat users may have noticed the app roll out its latest update… ‘Memories’, which you can use to save your favourite posts into a readily...
by Lauren Barker | Aug 2, 2016 | Blog
‘Video is more than something we can watch, leaning back in our chairs. It’s also increasingly something we can interact with – leaning forward, and engaged’. – Ann Handley (Chief Content Officer @ Marketing Profs) Interactivity opens up a door to...
