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The Art of NewsJacking

The Art of NewsJacking

NewsJacking: The process of leveraging trending news to elevate your brand’s message.   Unless you’ve been living under a digital rock, you’ve probably heard of the term ‘NewsJacking’ by now – and if you haven’t, let us lay it out for you. NewsJacking is...
Oh, Snap

Oh, Snap

Video Content Marketing was made for Snapchat. A good, polished video is great, but a raw, unedited story is the way to make a connection last. At the risk of admitting we’re all fan-girl / guys, let’s just focus on the celebrities we follow for a moment. In the...
Social Media Showdown

Social Media Showdown

AAAAAND IN THE BLUE CORNER Grab your popcorn,  guys – because the virtual gauntlet has just been cast. Recently, Snapchat users may have noticed the app roll out its latest update… ‘Memories’, which you can use to save your favourite posts into a readily...
Today’s Most Popular Social Media

Today’s Most Popular Social Media

Social media is the most popular means of staying connected with people online. This is why there are so many different social networking sites. As a matter of fact, building your social media presence can take a whole lot of time given the number of different...