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When you want to find some sort of website or information on the internet you most like will use a search engine. Based on several different factors, it will make recommendations as to the best possible match for your keywords. Some of the most popular search engines include Google, Yahoo! and Bing. Each of them have their own way of determining which websites they should rank first in their recommendations. Search Engine Optimization, or more commonly called SEO, is all about getting all the different search engines to recognize a website and get it ranked to the top pages of their results.

If you’re wondering what search engine optimization is all about, then you need to know that the content and layout of a website contributes to its overall appeal not only to visitors but also to Google and Bing. SEO is important because it makes it easier for search engines to determine the value of a website and just how relevant it is based on the keywords used to search for information.

The thing to remember is that you need to include the right keywords in your website to make it connect with the search engine. So, if your website is about the latest smart phones in the market, then you should use a variety of words like iPhone, Android Phone, cell phone, touch screen, and many more. They should be scattered throughout the website and the body of the content. These keywords help search engines when it comes to picking the right websites to feature and recommend.

While a lot more complicated than it seems, SEO is an invaluable part of building up the visibility and visitor traffic for your website. While it may take a while to fully understand the concept, as you use it when developing a website, it becomes easier and second nature.

Would you still like to learn more about how SEO can help your business?  Call CastleCS to learn more.