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CASTLECS
Industry

Deep Expertise in Three Verticals That Matter

We don't work with every type of business. We've chosen to go deep in three verticals where local reputation, consistent lead flow, and operational efficiency are the primary growth levers — and where our consulting + marketing + AI model delivers the highest impact.

Home Services

Plumbers, HVAC technicians, movers, landscapers, electricians, and other trades businesses. These businesses live and die by their Google ranking, their review score, and their ability to answer the phone. We help them win on all three fronts.

Health Services

Dental practices, medical clinics, physiotherapy, chiropractic, and allied health providers. These businesses need a steady flow of new patients, strong retention, and an intake process that converts inquiries into booked appointments.

Professional Services

Law firms, accounting practices, financial advisors, and other professional service providers. These businesses compete on trust and expertise — and need a digital presence that communicates both clearly.

Frequently Asked Questions

Which industries does CastleCS specialize in?
We specialize in three verticals: home services (plumbers, HVAC, roofers, landscapers, electricians), health services (dentists, physiotherapists, chiropractors, clinics), and professional services (lawyers, accountants, financial advisors, consultants).
Why focus on local service businesses specifically?
Local service businesses have predictable revenue models, high customer lifetime value, and are underserved by most marketing agencies. Our methodology — combining consulting, marketing, and AI — was built specifically for this market.
Can CastleCS work with a business outside these three verticals?
Occasionally, yes. We take on select clients outside our core verticals when there's a strong strategic fit. Contact us to discuss your specific situation.
Does CastleCS specialize in any particular industry?
Our deepest expertise is in home services (HVAC, plumbing, roofing, electrical, landscaping), health services (dental practices, physiotherapy, optometry), and professional services (law firms, financial advisors, consultants). We also work with other local service businesses where AI and digital marketing create a meaningful competitive advantage.
Do you work with franchise businesses?
Yes, we work with individual franchise locations as well as franchise systems looking to support their franchisees with marketing and AI tools. We understand the constraints of franchise brand standards and build programs that comply with franchisor requirements while maximizing local performance.
Can CastleCS help a business that serves both residential and commercial clients?
Yes. Many of our home service and professional service clients serve both residential and commercial markets. We build separate marketing programs for each segment — different messaging, different channels, and different conversion paths — managed under a single coordinated strategy.

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