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CASTLECS
Service

Paid Ads That Generate Leads, Not Just Clicks

Paid advertising can be the fastest path to new leads — or the fastest way to burn budget. The difference is strategy. We run paid campaigns only after we understand your business, your best customer profile, and the intake system that will convert the leads we generate.

Channels We Manage

We run paid campaigns across the channels that deliver the best ROI for local service businesses:

  • Google Search Ads: capture high-intent prospects actively searching for your services
  • Google Local Services Ads: Google-verified leads with pay-per-lead pricing
  • Meta (Facebook/Instagram) Ads: awareness and retargeting for home and health services
  • YouTube Ads: video advertising for brand building and retargeting

Full-Funnel Tracking

We track every ad dollar from click to closed client. This means integrating your ad platforms with your CRM, your AI receptionist, and your booking system — so you know exactly which campaigns are generating revenue, not just leads.

Frequently Asked Questions

Which ad platforms does CastleCS manage?
We manage Google Search, Google Local Services Ads (LSAs), Meta (Facebook and Instagram), and YouTube. Platform selection is based on your vertical and target geography.
What budget do I need to get started with paid ads?
We recommend a minimum ad spend of $1,500–$2,500/month for meaningful results in most local service markets. Our management fee is separate and scales with spend. We'll give you a realistic projection during your AI Platform Assessment Call.
How quickly will I see leads from paid ads?
Google Search campaigns typically generate leads within the first 7–14 days of launch. Meta campaigns take slightly longer (2–4 weeks) to exit the learning phase. We optimize continuously from day one.
What is a typical monthly ad spend for a local service business?
Most local service businesses we work with start with a monthly ad spend of $1,500 to $5,000 depending on their market and service type. We recommend a minimum of $1,500 per month to generate enough data for meaningful optimization. Management fees are separate from ad spend.
How do you track whether paid ads are generating real leads?
We set up call tracking, form submission tracking, and CRM integration so every lead can be traced back to the specific ad, keyword, and campaign that generated it. Monthly reports show cost per lead, lead volume, and lead quality — not just impressions and clicks.
Can you take over management of existing ad accounts?
Yes. We frequently take over accounts that were previously managed in-house or by another agency. We start with a full account audit, identify waste and missed opportunities, and present a restructuring plan before making any changes. You retain ownership of all ad accounts.

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