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Legal

Privacy Policy

Last updated: March 28, 2026  ·  Effective: March 28, 2026

Overview

Castle Communication Systems Inc. (CastleCS) ("we," "us," or "our") operates the website at https://castlecs.com and provides AI-powered growth services including business strategy, employee performance optimization, AI system implementation, and marketing that ensures your business is found 24/7 on every AI, search, and social platform. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you interact with our website, services, and communications.

By using our website or services, you agree to the collection and use of information in accordance with this policy. If you do not agree, please do not use our website or services.

We are committed to compliance with applicable Canadian privacy legislation, including the Personal Information Protection and Electronic Documents Act (PIPEDA), the Personal Information Protection Act (PIPA) of British Columbia, and, where applicable, the European Union General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).

Information We Collect

Information You Provide Directly

When you fill out a contact form, book your assessment call, subscribe to communications, or otherwise interact with us, we may collect:

  • Full name and business name
  • Email address
  • Phone number (including mobile number if you opt in to SMS)
  • Business type, location, and service interests
  • Messages, inquiries, and any other content you submit
  • SMS consent status and opt-in/opt-out records

Information Collected Automatically

When you visit our website, we automatically collect certain technical information through cookies and similar technologies, including:

  • IP address and approximate geographic location
  • Browser type, version, and operating system
  • Pages visited, time on site, and referring URLs
  • Device identifiers and screen resolution
  • Interaction data (clicks, scrolls, form interactions)

Information from Third Parties

We may receive information about you from third-party platforms including Google (Google Analytics, Google Ads), Meta (Facebook/Instagram Ads), LinkedIn, and other advertising or analytics partners when you interact with our advertisements or content on those platforms.

How We Use Your Information

We use the information we collect for the following purposes:

  • Service delivery: To provide, manage, and improve the services you have engaged us for.
  • Communications: To respond to inquiries, send appointment reminders, follow-up messages, service notifications, and informational updates via email, phone, or SMS (where you have consented).
  • Marketing: To send relevant marketing communications about our services. You may opt out at any time.
  • Analytics: To understand how our website is used and improve our content, user experience, and services.
  • Legal compliance: To comply with applicable laws, regulations, and legal obligations.
  • AI-powered services: To power AI tools (including AI receptionists, AI sales agents, and AI search optimization) that we deploy on behalf of clients or use internally to improve service quality.

SMS Communications Policy

This section governs how CastleCS collects consent for, sends, and manages SMS (text message) communications. By opting in to SMS communications, you agree to the terms described below.

a. SMS Consent & Data Use

The information collected through our SMS consent process — including your mobile phone number and consent status — will not be shared with third parties for marketing purposes. Your phone number is used solely to send you the types of messages described below.

b. Types of SMS Communications

If you have consented to receive text messages from CastleCS, you may receive messages related to:

  • Service notifications (e.g., project updates, deliverable completions)
  • Follow-up messages related to your inquiry or engagement
  • Appointment and assessment call reminders
  • Informational updates relevant to your services

Example message: [CASTLE CS MARKETING & ADVERTISING] Hi — this is Roger Graham from CastleCS Marketing & Advertising. We have completed the setup of your website. If you have any further questions, please call us at 604-636-2500, email me at [email protected], or visit us at https://castlecs.com. Reply STOP to opt out.

c. Message Frequency

Message frequency may vary depending on the type of communication and the nature of your engagement with CastleCS. We do not send bulk promotional SMS blasts.

d. Potential Fees

Standard message and data rates may apply depending on your mobile carrier's pricing plan. These fees may vary if the message is sent domestically or internationally. CastleCS does not charge for SMS messages, but your carrier may.

e. Opt-In Method

You may opt in to receive SMS messages from CastleCS by:

  • Checking the SMS consent checkbox on our contact form at https://castlecs.com/contact
  • Verbally confirming consent during a assessment call or onboarding session

By opting in, you acknowledge: Message and data rates may apply. You may reply STOP to opt out at any time. Reply HELP for assistance. Message frequency will vary. See our Terms & Conditions and Privacy Policy.

f. Opt-Out Method

You may opt out of SMS messages at any time by:

  • Replying STOP to any SMS message you receive from us
  • Contacting us directly at [email protected] or 604-636-2500 to request removal from our messaging list

After opting out, you will receive one final confirmation message. No further SMS messages will be sent unless you opt in again.

g. Help

If you are experiencing any issues with our SMS communications, reply HELP to any message, or contact us directly at https://castlecs.com.

h. Standard Messaging Disclosures

  • Message and data rates may apply.
  • You can opt out at any time by texting "STOP."
  • For assistance, text "HELP" or visit our Privacy Policy and Terms & Conditions pages.
  • Message frequency may vary.
  • SMS consent is not a condition of purchasing any service.

i. SMS Phone Number

Our SMS-enabled phone number is: 604-262-1663

Cookies & Tracking Technologies

What Are Cookies

Cookies are small text files placed on your device when you visit a website. We use cookies and similar technologies (pixels, web beacons, local storage) to operate our website, analyze usage, and deliver relevant advertising.

Types of Cookies We Use

CategoryPurposeExamples
EssentialRequired for the website to function. Cannot be disabled.Session cookies, security tokens
AnalyticsHelp us understand how visitors use our site.Google Analytics (GA4)
MarketingUsed to deliver relevant ads and measure campaign performance.Google Ads, Meta Pixel, LinkedIn Insight Tag
FunctionalEnable enhanced functionality and personalization.Chat widgets, booking tools

Managing Cookies

You can control cookies through your browser settings. Most browsers allow you to refuse or delete cookies. Note that disabling certain cookies may affect website functionality. You may also opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.

Do Not Track

Our website does not currently respond to "Do Not Track" browser signals. We will update this policy if our practices change.

Use of Artificial Intelligence

CastleCS is an AI-powered growth agency. We use artificial intelligence tools in the delivery of our services and in the operation of our business. This section explains how AI is used and how it may interact with your data.

AI Tools We Use

  • AI Receptionists: Automated voice and chat agents that handle inbound inquiries, qualify leads, and book appointments on behalf of our clients. These systems may process your name, phone number, and inquiry details.
  • AI Sales Agents: Automated follow-up systems that respond to inbound web form leads via SMS or email. These systems may process your contact information and inquiry content.
  • AI Search Optimization (GEO): Content and strategy tools that help our clients appear in AI-generated search results. These tools process publicly available content and do not collect personal data from end users.
  • Internal AI Tools: We use AI language models and automation tools internally to assist with content creation, research, reporting, and client strategy. These tools may process anonymized or aggregated client data.

AI & Personal Data

When AI systems we operate or deploy on behalf of clients interact with you (e.g., an AI receptionist answers your call), your interaction data — including call recordings, transcripts, and form submissions — may be processed by AI systems. This data is used solely to deliver the requested service and improve system performance.

We do not use your personal data to train third-party AI models without your explicit consent. We do not sell personal data to AI training data brokers.

AI-Generated Content

Some content on our website and in our marketing materials may be drafted or enhanced with the assistance of AI writing tools. All AI-generated content is reviewed and approved by our team before publication. We are responsible for the accuracy and appropriateness of all published content.

Automated Decision-Making

We do not use fully automated decision-making processes that produce legal or similarly significant effects on individuals. AI tools are used to assist human decision-making, not replace it.

Sharing of Information

We do not sell, rent, or trade your personal information. We may share your information in the following limited circumstances:

  • Service providers: Third-party vendors who assist us in operating our website and delivering services (e.g., CRM platforms, email service providers, analytics tools, AI infrastructure providers). These parties are contractually obligated to protect your data and use it only as directed.
  • Legal requirements: When required by law, court order, or governmental authority.
  • Business transfers: In connection with a merger, acquisition, or sale of assets, where your data may be transferred as part of the business.
  • With your consent: In any other circumstances where you have provided explicit consent.

SMS-specific: Phone numbers and SMS consent data collected through our contact forms are never shared with third parties for marketing purposes.

Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this policy, unless a longer retention period is required or permitted by law. Specifically:

  • Contact form submissions: Retained for up to 3 years after last contact
  • Client engagement records: Retained for 7 years for accounting and legal compliance
  • SMS opt-in/opt-out records: Retained for 4 years to demonstrate compliance
  • Website analytics data: Retained per Google Analytics default retention settings (up to 26 months)

You may request deletion of your personal data at any time (see Your Rights below).

Your Rights & Choices

Depending on your jurisdiction, you may have the following rights regarding your personal information:

  • Access: Request a copy of the personal information we hold about you.
  • Correction: Request correction of inaccurate or incomplete information.
  • Deletion: Request deletion of your personal information, subject to legal retention requirements.
  • Opt-out of marketing: Unsubscribe from marketing emails at any time using the unsubscribe link in any email, or by contacting us directly.
  • Opt-out of SMS: Reply STOP to any SMS message or contact us directly.
  • Data portability: Request your data in a structured, machine-readable format (where technically feasible).
  • Withdraw consent: Where processing is based on consent, you may withdraw it at any time without affecting the lawfulness of prior processing.

To exercise any of these rights, contact us at [email protected]. We will respond within 30 days.

Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include encrypted data transmission (HTTPS/TLS), access controls, and regular security reviews.

No method of transmission over the internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee absolute security.

Children's Privacy

Our website and services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately at [email protected] and we will take steps to delete it.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will post the updated policy on this page with a revised "Last Updated" date. For material changes, we will provide additional notice (such as an email notification or a prominent notice on our website).

Your continued use of our website or services after any changes constitutes your acceptance of the updated policy.

Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Castle Communication Systems Inc. (CastleCS)

Vancouver, BC, Canada

Email: [email protected]

Phone: 604-636-2500

Website: https://castlecs.com