Overview
Castle Communication Systems Inc. (CastleCS) ("we," "us," or "our") operates the website at https://castlecs.com and provides AI-powered growth services including business strategy, employee performance optimization, AI system implementation, and marketing that ensures your business is found 24/7 on every AI, search, and social platform. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you interact with our website, services, and communications.
By using our website or services, you agree to the collection and use of information in accordance with this policy. If you do not agree, please do not use our website or services.
We are committed to compliance with applicable Canadian privacy legislation, including the Personal Information Protection and Electronic Documents Act (PIPEDA), the Personal Information Protection Act (PIPA) of British Columbia, and, where applicable, the European Union General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).
Information We Collect
Information You Provide Directly
When you fill out a contact form, book your assessment call, subscribe to communications, or otherwise interact with us, we may collect:
- Full name and business name
- Email address
- Phone number (including mobile number if you opt in to SMS)
- Business type, location, and service interests
- Messages, inquiries, and any other content you submit
- SMS consent status and opt-in/opt-out records
Information Collected Automatically
When you visit our website, we automatically collect certain technical information through cookies and similar technologies, including:
- IP address and approximate geographic location
- Browser type, version, and operating system
- Pages visited, time on site, and referring URLs
- Device identifiers and screen resolution
- Interaction data (clicks, scrolls, form interactions)
Information from Third Parties
We may receive information about you from third-party platforms including Google (Google Analytics, Google Ads), Meta (Facebook/Instagram Ads), LinkedIn, and other advertising or analytics partners when you interact with our advertisements or content on those platforms.
How We Use Your Information
We use the information we collect for the following purposes:
- Service delivery: To provide, manage, and improve the services you have engaged us for.
- Communications: To respond to inquiries, send appointment reminders, follow-up messages, service notifications, and informational updates via email, phone, or SMS (where you have consented).
- Marketing: To send relevant marketing communications about our services. You may opt out at any time.
- Analytics: To understand how our website is used and improve our content, user experience, and services.
- Legal compliance: To comply with applicable laws, regulations, and legal obligations.
- AI-powered services: To power AI tools (including AI receptionists, AI sales agents, and AI search optimization) that we deploy on behalf of clients or use internally to improve service quality.
SMS Communications Policy
This section governs how CastleCS collects consent for, sends, and manages SMS (text message) communications. By opting in to SMS communications, you agree to the terms described below.
a. SMS Consent & Data Use
The information collected through our SMS consent process — including your mobile phone number and consent status — will not be shared with third parties for marketing purposes. Your phone number is used solely to send you the types of messages described below.
b. Types of SMS Communications
If you have consented to receive text messages from CastleCS, you may receive messages related to:
- Service notifications (e.g., project updates, deliverable completions)
- Follow-up messages related to your inquiry or engagement
- Appointment and assessment call reminders
- Informational updates relevant to your services
Example message: [CASTLE CS MARKETING & ADVERTISING] Hi — this is Roger Graham from CastleCS Marketing & Advertising. We have completed the setup of your website. If you have any further questions, please call us at 604-636-2500, email me at [email protected], or visit us at https://castlecs.com. Reply STOP to opt out.
c. Message Frequency
Message frequency may vary depending on the type of communication and the nature of your engagement with CastleCS. We do not send bulk promotional SMS blasts.
d. Potential Fees
Standard message and data rates may apply depending on your mobile carrier's pricing plan. These fees may vary if the message is sent domestically or internationally. CastleCS does not charge for SMS messages, but your carrier may.
e. Opt-In Method
You may opt in to receive SMS messages from CastleCS by:
- Checking the SMS consent checkbox on our contact form at https://castlecs.com/contact
- Verbally confirming consent during a assessment call or onboarding session
By opting in, you acknowledge: Message and data rates may apply. You may reply STOP to opt out at any time. Reply HELP for assistance. Message frequency will vary. See our Terms & Conditions and Privacy Policy.
f. Opt-Out Method
You may opt out of SMS messages at any time by:
- Replying STOP to any SMS message you receive from us
- Contacting us directly at [email protected] or 604-636-2500 to request removal from our messaging list
After opting out, you will receive one final confirmation message. No further SMS messages will be sent unless you opt in again.
g. Help
If you are experiencing any issues with our SMS communications, reply HELP to any message, or contact us directly at https://castlecs.com.
h. Standard Messaging Disclosures
- Message and data rates may apply.
- You can opt out at any time by texting "STOP."
- For assistance, text "HELP" or visit our Privacy Policy and Terms & Conditions pages.
- Message frequency may vary.
- SMS consent is not a condition of purchasing any service.
i. SMS Phone Number
Our SMS-enabled phone number is: 604-262-1663
Use of Artificial Intelligence
CastleCS is an AI-powered growth agency. We use artificial intelligence tools in the delivery of our services and in the operation of our business. This section explains how AI is used and how it may interact with your data.
AI Tools We Use
- AI Receptionists: Automated voice and chat agents that handle inbound inquiries, qualify leads, and book appointments on behalf of our clients. These systems may process your name, phone number, and inquiry details.
- AI Sales Agents: Automated follow-up systems that respond to inbound web form leads via SMS or email. These systems may process your contact information and inquiry content.
- AI Search Optimization (GEO): Content and strategy tools that help our clients appear in AI-generated search results. These tools process publicly available content and do not collect personal data from end users.
- Internal AI Tools: We use AI language models and automation tools internally to assist with content creation, research, reporting, and client strategy. These tools may process anonymized or aggregated client data.
AI & Personal Data
When AI systems we operate or deploy on behalf of clients interact with you (e.g., an AI receptionist answers your call), your interaction data — including call recordings, transcripts, and form submissions — may be processed by AI systems. This data is used solely to deliver the requested service and improve system performance.
We do not use your personal data to train third-party AI models without your explicit consent. We do not sell personal data to AI training data brokers.
AI-Generated Content
Some content on our website and in our marketing materials may be drafted or enhanced with the assistance of AI writing tools. All AI-generated content is reviewed and approved by our team before publication. We are responsible for the accuracy and appropriateness of all published content.
Automated Decision-Making
We do not use fully automated decision-making processes that produce legal or similarly significant effects on individuals. AI tools are used to assist human decision-making, not replace it.
Data Retention
We retain personal information for as long as necessary to fulfill the purposes described in this policy, unless a longer retention period is required or permitted by law. Specifically:
- Contact form submissions: Retained for up to 3 years after last contact
- Client engagement records: Retained for 7 years for accounting and legal compliance
- SMS opt-in/opt-out records: Retained for 4 years to demonstrate compliance
- Website analytics data: Retained per Google Analytics default retention settings (up to 26 months)
You may request deletion of your personal data at any time (see Your Rights below).
Your Rights & Choices
Depending on your jurisdiction, you may have the following rights regarding your personal information:
- Access: Request a copy of the personal information we hold about you.
- Correction: Request correction of inaccurate or incomplete information.
- Deletion: Request deletion of your personal information, subject to legal retention requirements.
- Opt-out of marketing: Unsubscribe from marketing emails at any time using the unsubscribe link in any email, or by contacting us directly.
- Opt-out of SMS: Reply STOP to any SMS message or contact us directly.
- Data portability: Request your data in a structured, machine-readable format (where technically feasible).
- Withdraw consent: Where processing is based on consent, you may withdraw it at any time without affecting the lawfulness of prior processing.
To exercise any of these rights, contact us at [email protected]. We will respond within 30 days.
Security
We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include encrypted data transmission (HTTPS/TLS), access controls, and regular security reviews.
No method of transmission over the internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee absolute security.
Children's Privacy
Our website and services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately at [email protected] and we will take steps to delete it.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will post the updated policy on this page with a revised "Last Updated" date. For material changes, we will provide additional notice (such as an email notification or a prominent notice on our website).
Your continued use of our website or services after any changes constitutes your acceptance of the updated policy.
Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
Castle Communication Systems Inc. (CastleCS)
Vancouver, BC, Canada
Email: [email protected]
Phone: 604-636-2500
Website: https://castlecs.com