ETHNIC ADVERTISING
1 Out of Every 5 Canadians is Foreign Born
Reach New Markets With Ethnic Advertising
HOW WE REACH YOUR MARKET
1: TARGET
Select your desired demographic based off market research and analysis.
2: RESEARCH
Who is your audience? We find out what they like and what their values are through development of user personas drawn from census data and our own research.
3: MESSAGING
After finding the best way to reach and talk to your community, we develop hyper-focused messaging campaigns that speaks to their needs and values directly. Language options are also available for greater market penetration, especially amongst the older generation.
4: LAUNCH
After a review and green-light of your collateral, your Performance Specialist will launch the program.