Representing your brand visually is the first step to consumer retention. Since a cover photo is often the first thing your visitors will see, it is crucial to focus on making it have a lasting impression.
Quality
Having a high-quality image is key when designing a social cover. Blurry or low-resolution photos can come across as unprofessional and may result in losing potential customers to other businesses.
Size
Each social media channel has their own specific size requirements for their cover photos. Plan ahead to make sure that your profile picture isn’t covering something important in your cover photo. You may have to adjust the same social cover slightly to fit properly on each different channel.
Branding
It is important to follow a similar theme when choosing social covers. A cohesive theme will make your business recognizable to your visitors. Consider having go-to front types, color, patterns, and logos to build consistency.
Advertising & Promotion
Advertising and promoting a business is much more than ad placement. You can use your social covers to spotlight different campaigns or offers that you’re featuring to gain attention from visitors before even entering your site.
Return on Investment
Social Covers for a business is the equivalent of wearing a suit to an important meeting. They are the first impression of professionalism and credibility that your users will see. A well designed, high-quality cover will gain customer trust and in return, help solidify them as a customer.