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Featured Articles

SSL for Bloggers: What’s the deal?

SSL for Bloggers: What’s the deal?

By now, even the most amateur web user can tell the difference between secure and non-secure websites. If you don’t know already, the “S” in “HTTPS” which you get from your SSL Certification, stands for “Secure”. Essentially, having an SSL certificate guarantees an...

Creating a First Impression With Social Covers

Creating a First Impression With Social Covers

Representing your brand visually is the first step to consumer retention. Since a cover photo is often the first thing your visitors will see, it is crucial to focus on making it have a lasting impression.   Quality Having a high-quality image is key when designing a...

The Art of NewsJacking

The Art of NewsJacking

NewsJacking: The process of leveraging trending news to elevate your brand’s message.   Unless you’ve been living under a digital rock, you’ve probably heard of the term ‘NewsJacking’ by now - and if you haven’t, let us lay it out for you. NewsJacking is all about...

5 Ways to Get Creative With Your Marketing Plan

5 Ways to Get Creative With Your Marketing Plan

CHALK IT UP TO GOOD VISUALS Street Art: Embrace the concrete jungle, because urban marketing is quickly becoming a fun and popular way to advertise. Let’s be real here, we all get sick of being bombarded with the same commercials repeating themselves all but every 2...

Oh, Snap

Oh, Snap

Video Content Marketing was made for Snapchat. A good, polished video is great, but a raw, unedited story is the way to make a connection last. At the risk of admitting we’re all fan-girl / guys, let’s just focus on the celebrities we follow for a moment. In the...

Social Media Showdown

Social Media Showdown

AAAAAND IN THE BLUE CORNER Grab your popcorn,  guys - because the virtual gauntlet has just been cast. Recently, Snapchat users may have noticed the app roll out its latest update… ‘Memories’, which you can use to save your favourite posts into a readily viewable...

Video Content Marketing

Video Content Marketing

‘Video is more than something we can watch, leaning back in our chairs. It’s also increasingly something we can interact with - leaning forward, and engaged’. - Ann Handley (Chief Content Officer @ Marketing Profs) Interactivity opens up a door to opportunity, and...